百词斩：APP软件下载-烈火元素我们公司，有一个信条就是要做到"知行合一"。所以，今天与大家分享我的一个思维模型--马太效应，我会从一个这个模型

百词斩：APP软件下载-烈火元素
我们公司，有一个信条就是要做到"知行合一"。
所以，今天与大家分享我的一个思维模型--马太效应，我会从一个这个模型是什么(what)，怎么出来的以及它为什么这么重要(why)讲起，最终落脚到这个模型在我们公司业务中如何落地(how)。
Matthew effect: why can the strong get stronger?
Let me give you a couple of phenomena.
Phenomenon 1: the world's largest black hole卧春原文 , Ton618, is 61 billion times the mass of the sun.
Phenomenon 2: the world's wealth of 45.6% is in the hands of 0.7% people.
Phenomenon 3: the number of key undergraduate students of a middle school in a certain year in sichuan province exceeds that of all other middle schools in the province.
What are the characteristics of these phenomena? The gap between maximum and minimum is huge.
这一切会导致一件事情:复利增长绝情弃妃 。
复利增长，在经过120个周期之后会有什么样的区别的呢?我做了一个模拟，从这组图像上，我们已经看出非常大的区别了。
基于这样的原理，这个模型可以如何应用呢残虐你娱乐我 ?
我们先看一个经典的鸡汤公式:
正向:1.01^365 = 37
负向:0.99^365 = 0.02
(注:365次方代表一年的365天，1代表每一天的努力相川步美 ，1.01表示每天多做0.01，0.99代表每天少做0.01由此公式可得，正向进步和反向退步在一年365天后，差异可以非常大。)
From this we can make some inferences:
All failures begin with a negative cycle.
Peter thiel once said, "successful companies have their own success, and failed companies are all the same. Nobody, no money醒酒汤的做法 , no product, no market."
These elements of failure are all negative loops. But all startups start with a negative cycle, and think about how you can turn that into a positive cycle.
2. Confusion of vigilance index, patience of positive cycle and caution of negative cycle.
The flywheel cycle is initially super slow and then becomes super fast,徐慧宣 like the starting curve of an airplane.
For entrepreneurs, they have to wait for a little bit of patience for success, and they have to respond quickly to the company's illness and their own.
Because when sickness comes, it's been happening for a long time, almost to the point where you can't even imagine it.

3、单点大力姚尚武 ，多点小力，借力打力。
既然创业其实是一个飞轮，那么基于这个飞轮就可以做成不同的策略。
比如说，单点大力。如果你有10亿的广告预算，应该怎么办--在一个正向循环的点上饱和投放。
多点小力苏佩雄 。也就是把每一个小的飞轮推成大的飞轮任宏恩哭坟。
借力打力吴其人 。也就是说，从影响飞轮转速的地方借力，比如3Q大战，其实让猎豹借到了力。
4. Add positive feedback loop and cut out negative feedback loop.
This quote is from Peter senge (author of the fifth discipline), which is also the basic framework of the learning organization theory.
The positive feedback process is the engine of growth, he said. As long as you are in a growth situation, there must be positive feedback. When negative feedback (steady feedback) works, it is goal-oriented. If the target is stationary报告典狱长, negative feedback ACTS like a brake on a car.
By the same token, Jim Collins calls it the flywheel effect. The same is true of Charlie munger's own Lollapalloza, where factors come together to create the flywheel effect, which is ultimately an unstoppable process.
All three concepts seem to me to be the same thing.
Moreover, in the chicken soup formula mentioned above, we can see that the determinants in the flywheel are coefficient, feedback cycle, and positive cycle and negative cycle. For example, the spelling is particularly strong in terms of coefficients and feedback cycles.
2 用飞轮效应"做生意"
在创业过程中，我们对马太效应应用的第一步，就是把公司的飞轮图画出来，要求整个公司all in推动飞轮:
每个人都要思考你做的事情是不是在公司的主线路径上，有没有推动这个飞轮流浪歌简谱 ，把工作具体到指数和反馈周期上面。
同时，我在公司要求我们的管理者进行一个基础的练习--画出其他公司的飞轮。
比如亚马逊的飞轮就是从多快好省这个人性不变的部分出发，让购买规模、上游采购规模、潜在毛利形成一个超级大的飞轮，每做一件事都在加强这个飞轮。
这就是我一直在做的事情--收集模型，组合创造自己独特的飞轮。因为世界上有很多齿轮，你把5个优秀的齿轮拼在一起，就很厉害了，7个厉害的齿轮就有可能造就世界第一大公司。
比如说hotmail的病毒传播。hotmail从100万用户到4000万用户只做了一件事，就是在每封邮件后面都写一个"Sent from hotmail"，这就形成了一个自然的病毒连接。薛鹏做的闪送也是一样郭永淳 ，每一次收发都是一次广告。
把这样的飞轮嵌入到你的企业潘巍，你就会非常厉害。但是这样的飞轮可遇不可求，你要不停地去搜寻这个模型，看哪个模型对你的飞轮最有帮助。
3 如何把马太效应落地?
最后我分享一个实操的案例。当我们看到指数级增长和马太效应，就一定要去落地极品警察 。
比如，取名就是一个关乎指数底数是 1.01 还是 1.02 的问题，口碑365个迭代过后刘文钊，差别会是 37倍或者1200倍的区别，所以值得超级重视。我们最著名的产品百词斩，就不是一个好名字，起码浪费了我几千万俄国妖僧 。
这10个名字出来后，我们就进行电话测试。因为电话只有声音，不能有图像，这就是为了检测口碑。
Get 20 people to call five friends and say I have three names here, listen to them, and when they hear them湖底魔兽 , I'll pretend something is wrong. Call again five minutes later and ask which of the three names you remember.
In this test, the order is very important, so our order is randomly shuffled each time, making sure that each name has the same chance of being in first place, so that we end up with Top 3 memory.
The three memory differences may be the coefficients of 0.1, 0.2 and 0.3, but we believe the names will be worth $50 million after a year or two due to multiple iterations and changes.
小结
其实，反馈系统、循环系统无所不在，小到你的血液循环系统、健康系统、家庭系统以及公司的业务系统，都是相互影响的飞轮，需要我们不停地去思考哪个点才是着力点、哪个点才可以推动。
马太效应也无处不在，相互嵌套，很多层次。而正是因为反馈循环，才会出现复利效应。
最后张越简历 ，送大家一句话:
从明天起，
成为一个收集正向反馈循环的人，
读书、实践、思考、创新推动正向飞轮，
拆除负向循环，静待马太之花盛开，从此过上幂律人生。
*本文根据欧阳丹在混沌大学创业营分享整理而成，题图来自pexels.com

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